Everyone asks why "Open Highway"?
Naming a wine is a fun and tough job. I went back and forth with many different names that would work for my wine and my brand just to realize that best way to make it "fit" me is to pick something that speaks to me :)
Open Highway is part of one of my favorite songs by Bon Jovi, "It's my life"
It's my life
It's now or never
I ain't gonna live forever
I just want to live while I'm alive
(It's my life)
My heart is like an open highway
Those five lines explain it perfectly...
I also see Open Highway as the freedom to do and go anywhere. The road is open, you can go as fast or as slow as you want. No need to take any exits, just go..... You ain't gonna live forever.....